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2nd edition is now live as of 2024! Are you ready to take the reins of your Ads in 2024 and drive 10x more qualified leads?
This bestselling book is the ultimate guide to setting up your Ads account, selecting the right keywords, and optimising your campaigns. Implement simple and advanced techniques. Lower your costs & increase your ROI.
This book is for you if you want to find the methods I used to help Joanna, a B2B client of mine, expand into new territories and generate $35,000 in additional revenue.
If you want to get more leads than you could’ve ever expected (which happened to Richard, my client in B2C, who went from 0 to 75 highly-qualified Ads leads daily), this book is for you.
I’ve condensed all my Ads training, Ads consulting, and Ads management experience into practical methods and checklists that will help you generate predictable results.
Set up your PPC Ads campaign with a step-by-step best practices tutorial. If PPC Ads seemed overwhelming to you in the past, it’s time to demystify it and start using it like a PPC professional!
Are you still copying keyword strategies you found on a random blog? I’ll show you how to use the knowledge of your customers to uncover the right keywords.
See and understand what’s happening behind the scenes of your Ads account. Monitor the right metrics and optimise to get even better results. I’ll show you how to set up your monitoring so you’re not spending a minute longer than you should be managing your ads.
Scheduling your ads based on your audience’s activity times, reaching prospects who never converted on your landing page, adjusting bids based on devices, and targeting conversions… You don’t have to be a PPC pro to do it!
Launch powerful campaigns with a step-by-step tutorial. Simply follow along as you build your own campaign! You’ll get helpful screenshots showing you where to find the key settings, and you can see my own examples of successful campaigns.
You can also read the book before setting up your Ads account to get a sense of the principles. My goal is to show you how to think about the PPC platform, so you can apply future best practices confidently.
You can use this book as a checklist if you’ve already set up Ads campaigns. Ensure you’re following the best practices and using tried & true methods to improve your Quality Score (and reduce your cost-per-click). Identify if your ROI is as high as it can be. Reduce your costs. Improve your ability to attract the right leads at the right time.
Once your ROI has increased, it’s time to grow it even higher and turn one-time purchasers into repeat customers! This book shows you how to set up a powerful remarketing campaign, learn from your account, and create the right ad group system for different audiences.
Turn PPC Ads into your personal lead generation facility! My book brings you 15+ years of knowledge distilled into actionable frameworks you can apply from day #1.
Don’t settle for less!
